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Kagiso: Rebrand

Challenge Kagiso Asset Management asked Kite to re-launch their existing brand before they began a marketing drive to increase their market share.

Solution Working with in-depth strategic research into Kagiso, we introduced a strapline that would pull the campaign together. We revitalized the brand look through the new use of colours, fonts and graphics.

Result From June 2009 to June 2010 Kagiso increased their assets under management from R12.9bn to R20.4bn.

Kagiso: Brochure

Challenge Produce a brochure and folder that demonstrates the strategic premise that superior thinking results in superior performance.

Solution We sourced remarkable examples of superior thinking that has led to superior performance and obtained permission to use them. The Rolling Bridge in London was dramatized by a roll-fold inside the brochure, which elaborated on its genius.

Kagiso: Brochure

Challenge Produce a brochure and folder that demonstrates the strategic premise that superior thinking results in superior performance.

Solution We sourced remarkable examples of superior thinking that has led to superior performance and obtained permission to use them. The Rolling Bridge in London was dramatized by a roll-fold inside the brochure, which elaborated on its genius.

Kagiso: Folder

Solution We sourced remarkable examples of superior thinking that has led to superior performance and obtained permission to use them. The folder featured an innovative set of steps that create music as the tide comes in.

Kagiso: Trade stand

Challenge Create a stand for Kagiso that will boldly display their new branding at an annual trade show.

Solution Kite displayed the revitalized identity and the superior thinking of Swedish design team, Front.